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The You I Never Knew was written, sold to a publisher, and edited…and then it was orphaned. In publishing, this means the editor who acquired it moved on while the book was in production. This is usually not the best news for a book, because that acquiring editor loved the book and was its in-house cheerleader. The project was handed off to a new editor. This is a bit like getting a foster child you didn’t ask for.
In my case, it turned out to be a mixed blessing. They were right in the middle of designing the cover, and it looked like this:
Now, this is a fine piece of original art. The design and layout are reminiscent of both The Horse Whisperer and a Nicholas Sparks cover, so those are pluses. It also looks a bit like Annie Proulx’s Close Range.
Does this mean the cover is right for this book? Probably not. First of all, The You I Never Knew would be a paperback original, not a hardcover book, so the art needs to “pop” on the shelf in order to stand out. The colors of this cover are muted and the mood is chilly. It might work on a hardcover jacket, but it doesn’t look instantly warm and inviting, like a “feel-good” novel.
The new editor came into the middle of cover design, knowing nothing about me or the book. There was a bright spot, though. The new editor was the extremely smart Maggie Crawford, and she was the kind of foster mother the book needed–an experienced editor who understood the market for this book. She’d worked with many bestselling authors and had a fine eye for marketing women’s fiction. She took on the cover art issue with aplomb, and came up with this.
It’s one of the least-relevant yet most commercial covers I’ve ever had. Here’s my analysis: Splashing my name on the cover in huge letters gave the illusion that this was a big book by a big author. The lettering itself–big, graceful block lettering–was reminiscent of the font used for blockbuster author Sandra Brown. And of course, it capitalizes on the galloping popularity of the biggest novel of the ’90s, The Horse Whisperer.
So I’m back on track, right? My new editor rescued the novel from obscurity and now all I’d need to do is kick back and let the sales roll in. Oh, and I’d be working with Maggie on the next book, brainstorming the plot and building on the success of The You I Never Knew. Right? Right?
The lovely and talented foster-editor for this book was so lovely and talented that another publisher hired her away. By the time my novel was published for the first time, there was no one home. My calls were fielded by hapless assistant. With no in-house cheerleader, no marketing budget, and no PR, my book was destined to die of slow strangulation in that publishing twilight zone known as “the midlist.” If sales were poor, the publisher wouldn’t want anymore books from me, and my days as an author were numbered.
I had a secret weapon, and that secret weapon was YOU. The You I Never Knew, aka READERS.
One of the great things about publishing is that readers don’t care what a book’s marketing budget is. They don’t care how it’s positioned on a publisher’s list or catalog. They care about the story. Not only that, when they like the story, they tell their friends. And their librarians. And their hairdresser. And the next thing you know, the book is a bestseller.
Against all odds, the first edition of The You I Never Knew made the USA Today bestseller list. Thanks to readers, the book is still in print, in a fresh new edition this week.
What would you risk in order to get the one thing you truly desire?
Seriously, what would you risk?
When I was an emerging writer in my 20s, trying to sell my first book, I risked a lot. I had a great life–wonderful teaching career, adorable baby, cute dogs, a house in the ‘burbs, good family and friends. Why would I take on the stress and struggle and uncertainty of a career as a novelist? It was a massive risk on many levels.
In practical terms, I was subjecting my daughter and myself to financial risk, because writing is about as stable as betting on horses. I also gave up social time with friends. I had to forego my book-a-day reading habit, entire series on TV (okay, not a huge sacrifice there) and forget sleep. There was at least one night when I stayed up all night working on my novel. I looked out to see the sun coming up, so I combed my hair, put on my lipstick, took the baby to pre-school and staggered off to work that day. (You can do stuff like this when you’re in your 20s.)
There’s something more than financial solvency at risk when you decide to publish a novel. The emotional risk is huge in writing. Even in a made-up story, you’re showing people your hidden self. Will readers think I’m Faith, the struggling single mom in Starlight on Willow Lake? The cheated-on wife in Just Breathe? Will they get a glimpse of me in the brash, emotionally distant Tess, or the the so-shy-you-want-to-slap-her Isabel? Or am I Annie Rush, the passionate, ambitious wronged woman whose world comes crashing down on her?
I’m a fan and friend of acclaimed writing coach, Michael Hauge, who is fond of issuing this challenge to writers. Brace yourself. It might be the toughest statement you’ll ever make in your writing career:
FILL IN THIS STATEMENT FOR YOURSELF:
“I’ll do whatever it takes to be a
but don’t ask me to ___________________,
because that’s just not me.”
Common responses to “…just don’t ask me to…” might be:
- -quit my day job
-walk away from a bad deal from a publisher
- -tell my family to give me space
- -follow somebody’s writing formula
- -abandon somebody’s writing formula
- -take a writing class
- -reveal my innermost thoughts on paper
- -write about deeply personal matters
- -write about people who might recognize themselves in my book
- -subject myself to criticism and rejection
- -set a work schedule and stick to it
- -learn to type
- -YOUR OWN BLOCK OR DEMON GOES HERE: ____________
Your answer will reveal what you’re avoiding in order to protect yourself.
Some of you might be thinking, “Oh, it’s easy for you, an established author, to deal with these fears. You’ve already cleared the hurdles.” All right, you be the judge. Here are a few steps I had to take on my writer’s journey, and believe me, they were not easy. One year, I had to hock my beloved Juzek cello for money to live on. Another time, I failed to enter my book for the RITA Award because I used the entry fee for groceries. I had so many rejection letters from agents and publishers that I quit counting after 100, and actually papered the walls of a bathroom with the rejection slips. I endured skepticism, sleepless nights, people wondering why I was wasting my time writing stories instead of ________________. <–insert what your judgmental friends and associates would add here. You have to care more about your writing dream than you do about people’s opinions. Do you? Can you?
I dare you. Go!
If you’ve ever taken a trip on a train or ferryboat, you know what I mean. You’re forced off the grid, leaving you 2 choices: read or write. It’s singularly relaxing. This is known as reader (or writer) heaven. From Paris, we took the TGV (tres grande vitesse) train to Aix-en-Provence. 3 zippy hours in a comfy seat with France out the fenetre.
What did I write on the train?
And what did I read? An international bestseller called THE READERS OF BROKEN WHEEL RECOMMEND… by Swedish author Katarina Bivald. It will be published in the US in January, and you’re going to love it.
I am on a working vacation. When you’re a writer, it’s not a contradiction in terms, because your job comes with you in your head wherever you go. So if you go someplace awesome, you’re still working. But trust me, it doesn’t suck.
First stop–Paris. I finished FAMILY TREE (coming in 2016) and started research on my next book. Here’s the Jardin de Luxembourg and it doesn’t look much like Paris but when I see beehives, I have to take a photo because, well, beehives.
I love discovering strange shops that sell things like mushroom hunting knives. Here’s one on Boul’ St. Germain called Le Prince Jardiniere:
My amazing husband Jerry takes the best people-watching shots. Check out this French kid taking a selfie in Place des Vosges, aka the prettiest square in Paris:
February 9, 2015 in art, authors, bestsellers, book cover art, book covers, book design, books, fiction, illustration, novels, writing | Tags: authors, bestsellers, book cover art, book covers, book design, books, fiction, illustration, novels, writing | Leave a comment
So after telling you about the process of writing a novel, I promised to talk about cover art. How does a publisher get that sucker all spiffed up and ready for the bookstore?
Oh, so carefully. Most publishers have an entire dedicated art department whose sole purpose is book design–the image, the fonts, endpapers, you name it.
Back when I was self-publishing, I designed my own.
Because it matters so freakin’ much. It’s the reader’s first glimpse of your work. You’ve got a split second to grab her attention. And in that split second, you have to convey that a) this is YOUR kind of book and b) it’s a particularly great read and c) she should just ignore all those other books on the shelf nearby that are vying for attention.
How does a book get from the mess on my living room floor…
…into the reader’s hands?
You need not just a beautiful cover, but the RIGHT cover. For example, this cover is beautiful:
…but it doesn’t scream “sweep-you-away-historical-romance” the way this one does:
They’re all nicely done, but guess which one sold the best? Yep, the one that looked the most romantic, dramatic and compelling to the reader most likely to enjoy that kind of book.
After the original edition of The Drifter was published, the art department took another look at what my books were about and what my readers love–romance, fantasy, passion. So my next book, THE CHARM SCHOOL, went through a major transformation. Here is the cover-in-progress:
I sent my editor a little thumbnail image from a book of clipart. I just thought it was pretty. The main character was a bookworm with a rich fantasy life, and this image made me think of her:
Thanks to my very smart editor, she got this sketch out of the art department, and I knew we had a winner on our hands:
I was hoping it would turn into a pink valentine of a book because, well, we readers love pink valentines. And Lo:
Flowers, purple foil, generous endorsement from iconic romance author. It even had a peek-a-boo window with a glimpse at the illustration inside. And although the real Isadora looked like this:
…she got a makeover for the cover art. This image is inside the front cover. It’s known as a “step-back.”
I’m proud to say, The Charm School was my first national bestseller. The book got good reviews, won some awards, made some best-of lists, but I credit the sales to the right cover on the right book.
Oh, and here–with apologies to the redoubtable Erik Larson–is my nomination for the worst book cover ever. On one of the best books, ever.
January 13, 2015 in advice to writers, agents, amateur photography, authors, Barnes & Noble, beach reading, bestellers, books, writers, writers' groups, writing, writing accessories, writing business, writing career, writing groups, writing process, writing technique | 15 comments
I have the worst work habits. Sometimes I look at the pile of books I’ve written and I wonder how they got there. Well, the best way to describe it is “word-by-word.” You put down a word. Then you cross it out. Then write a few more. Stare out the window. Wonder if the can opener needs cleaning. Wonder if someone’s having a hissy fit on a social network. Wonder why you thought this was a good idea for a novel in the first place.
Sometimes you have to go to Bali to clear your head and get some serious thinking done:
And, oh, here’s something. I write my first draft in longhand. In a Clairefontaine notebook with a fountain pen loaded with peacock blue ink. Not because I’m quirky but because I think in longhand. And I’m left-handed so ordinary pens smear my hand as it drags across the page, but Skrip peacock blue on Clairefontaine paper does not.
So now what, you ask? After I bleed blue all over the page, I realize there is no backup copy. If I happen to step out for a while, the house might burn down and the only existing manuscript will go up in flames, like Jo’s novel in Little Women. (I didn’t cry when Beth died. I cried when Amy burned the manuscript.) Sometimes I keep the notebook in the freezer, like Tess does with her notes in The Apple Orchard. I figure that’s the last thing that will burn if the house is reduced to rubble.
Eventually, I fill the notebook with about 100,000 words that loosely resemble a novel. Then I have to type the thing up. I can’t use a typist because I tend to revise as I transcribe. Dragon Naturally Speaking voice dictation software works really well for me, provided the dogs don’t go off on me when someone comes to the door. When that happens, here’s what appears on my screen: hep hep hep hep hep hep hep hep hep hep hep hep hep hep.
Oh, and here’s something. I don’t use Word. I know, I’m awful, but my very first writing software was WordPerfect and my brain is stuck with it. I have to have Reveal Codes and anyone who knows WordPerfect knows why. Please, Word, figure out Reveal Codes! F3! Save my sanity!
Then I print the thing out and my writers’ group has a meeting about it. I’ve been in some writing group or other since 1986 and I don’t intend stopping. Magic happens in a writers’ group–critiquing and brainstorming and commiserating and celebrating. My current group consists of the fabulous Sheila Roberts, Lois Faye Dyer, Anjali Banerjee, Elsa Watson and Kate Breslin. We read and talk about each other’s work and I adore these women and I would pledge them my first born child but she is already married with a kid of her own.
Moving right along…I rewrite the book a couple of times. At various stages, it looks something like this:
…and then I send it to my literary agent and editor. We have long deep talks about every aspect of the novel. Sometimes we get together in person and they are smart and kind and supportive and motivating and I thank God they are in my life, and this is why they get stuff like cashmere bathrobes and couture watches at Christmas.
And then I put on the Sweater of Immovable Deadlines and rewrite that sucker again.
And at some point my editor says we’re good to go, and my agent says yippee, let’s send that girl her advance check…
…and I get to go shopping and tell people what a breeze it is to write a book.
Stay tuned. The next installment will take us through the cover design and publication process. Sound good?
Thanks for reading!
One of the questions I get most frequently is “How many books are in the Lakeshore Chronicles series? In what order should I read them?”
You can read the books in any order because each book is a complete novel unto itself, but if you want to go chronologically (and if you’re a fan of the Daisy Bellamy storyline, I recommend this), it’s
1. Summer at Willow Lake(a) “Homecoming Season” (a novella in the anthology MORE THAN WORDS: STORIES OF COURAGE)2. The Winter Lodge3. Dockside4. Snowfall at Willow Lake5. Fireside6. Lakeshore Christmas7. The Summer Hideaway8. Marrying Daisy Bellamy9. Return to Willow Lake10. Candlelight Christmas11. Starlight on Willow Lake
How many Lakeshore books will there be? Well, here’s a hint:
(This glimpse into the future comes to you courtesy of the multitalented Suzanne Selfors.)
I was a storyteller before I could speak in fully formed sentences, or write words on paper. I know this because I have the kind of mom who tended to save things she deemed important—like a toddler’s markings on an old church collection envelope, or stick-figure drawings featuring imaginary characters. This is how I know that all my stories have always been about the same thing—an ordinary girl, facing extraordinary circumstances, whether it’s a kid up a tree with Bad Things after her…or a lonely young woman who suddenly discovers a family she’s never known.
But that’s just the spine of the story. For me, the magic happens when I discover just the right setting and tone for the story to unfold. I created the town of Archangel, in glorious Sonoma County, as the setting for THE APPLE ORCHARD, because I wanted to evoke that golden, sweep-you-away quality that comes over the reader as she sinks into the world of the story.
Besides the setting, my favorite aspect of this story is that often, the key to the present is found in the past, sometimes deeply buried. As Tess, the main character, uncovers the hidden dramas that have brought her to THE APPLE ORCHARD, she uncovers her own heart’s desire.
BIG NEWS: THE APPLE ORCHARD (have I mentioned the title enough?) is 50% off when you preorder from Barnes&Noble on April 3 and 4 only. So grab a copy for yourself, and maybe order an extra for your mom, your BFF, your local library…I do love a sale!
Today is the official pub day of Return to Willow Lake. I’m so grateful to all the readers who helped make it a bestseller in hardcover. Now, paperback fans will find it in stores. You can also find the book in audio and digital formats, and in lots of different languages.
The hardcover edition was published during an exciting time in my life.
And I’m excited about the paperback, but for me, there’s something bittersweet about the publication of this particular book. When I first conceived the story, I knew I would be dealing with some big issues
. However, I didn’t know how personal the central issue would become for me.
One of the storylines in the novel involves a young woman returning home to help her mother through the ordeal of breast cancer. Now, on the eve of the paperback publication, I’ve discovered that one of my best friends has just been diagnosed with cancer.
Loretta is a wife, a mom, a sister, a friend. She’s facing the fight of her life.
So in addition to the dedication in the printed book, I would like to unofficially dedicate the paperback edition to my beloved friend, Loretta. She’s sharing her journey on a blog, and I’m so proud of the courage and humor in her writing, and in the responses from her friends and family. Here’s a link to her most heart touching post. Keep the Kleenex handy. You’ve been warned. http://blog.lorettastanton.com/?p=114#comments