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So as you well know by now, I am obsessed by book covers. It’s all part of my obsession with books. Now I need your opinion on an upcoming cover. Just Breathe has a strong, sophisticated cover, clean and light, with a single evocative image:

it was a bestseller

it was a bestseller

Next hardcover is Lakeshore Christmas. Marketing-wise, this cover has a big job to do. It needs to straddle the line between a hardcover and the Lakeshore paperbacks. It needs to attract readers who have never heard of me but who might want to give it a try. It needs to be memorable. It currently looks like this:

it wants to be a bestseller

it wants to be a bestseller

The shot above is an early mockup that was sent. The title is wrong (no “A”) but the general idea is there. Next we saw the full jacket. I’m sure I don’t have to tell you what I think of Barkis’s star turn:

book jacket laid flat

book jacket laid flat

There are a couple of tweaks. The title script is nicer, I think, though my agent wanted my name bigger. There’s a #1 in front of “New York Times” which makes me proud and could be a selling point. I don’t love the text at the very top and hope they’ll move that. It looks cluttered, and remember, we want this to appeal to people who haven’t yet discovered the series, so it’s not much of a hook and might be off-putting to people who don’t want to read a book out of order.

The Lakeshore Chronicles have a “look”–small-town charm in miniature. In that sense, this cover works. It’s a pretty image, too. Reminds me of those little collectible Christmas villages. No complaints about that. The question is, will it stand out? When you view Just Breathe from across the bookstore, the image grabs your attention. The Christmas cover…maybe not.  My concern–the eye doesn’t know where to go. To the couple on the bench? The gazebo? There isn’t something strong, standing out. Up against all the other books on the shelf, it might end up looking like wallpaper. At this point, it probably can’t be radically changed, but there could be some tweaking. My thought is maybe they could bring up the light around part of the image–maybe the gazebo and tree?–to give book browsers something to focus on. Better yet, it needs to look like something they want to take home with them. C’mon, put on your art-director hat and chime in.

My writers’ group held Michael Hauge hostage to brainstorm our upcoming books. Food and drink were consumed, ideas were bandied about, arrows were slung, and we are bloodied but unbowed.

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July 2009
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