wonderful book, awful cover

wonderful book, awful cover

[Synchronicity–CNN is talking about book covers today, too! ] As we all know, I am endlessly fascinated by book cover art. I’ve talked about it here, and here, too.  A story in Publishers Weekly illustrates the power of a great package. Sarah’s Key by Tatiana de Rosney was one of my favorite books of 2008. The novel garnered rave reviews, incredible word-of-mouth, excellent foreign sales…and a disappointing sale of 6000 copies in the US. Guess why?

Need I say more? Where do I begin? With the pale re-use of an iconic image from a previous bestseller? http://ecx.images-amazon.com/images/I/51TDTNS7HZL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA240_SH20_OU01_.jpg With the undistinguished font? The murky colors? The ambiguous imagery and mixed message? No wonder readers overlooked this poor book.
But this is why I love book people. When their passion for a project kicks in, there’s no stopping them. According to Publishers Weekly, http://www.sarahskey.com/article-24703998.html the book’s publisher stepped in and had the book repackaged in trade paperback format, with a thoughtful and intriguing new cover: http://idata.over-blog.com/0/51/68/46/sarah-bis/SKUSA.jpg featuring an irresistible blurb from Augustin Burroughs. Oh, and a new price point, don’t forget that. The result? Sales leaped up to 185,000–making this book a legitimate bestseller and giving the author the happy ending she deserves. 

Need I say more? Where do I begin? With the pale re-use of an iconic image from a previous bestseller?

wonderful book, cover that did it justice

wonderful book, cover that did it justice

 With the undistinguished font? The murky colors? The ambiguous imagery and mixed message? No wonder readers overlooked this poor book. A wonderful novel deserves better, don’t you think?

But this is why I love book people. When their passion for a project kicks in, they’re willing to regroup and try again. According to Publishers Weekly,  the book’s publisher stepped in and had the book repackaged in trade paperback format, with a well thought-out and intriguing new cover and an irresistible blurb from Augustin Burroughs. Oh, and a new price point, don’t forget that. The result? Sales leaped up to 185,000 (and counting)–making this book a legitimate bestseller and giving the author the happy ending she deserves.

Soooo…I will try to post my summer reading here, but I’m very lazy about broadcasting what I’m reading, because I read so much! 

But this is a novel you won’t want to miss. Heartbreak and redemption and a little-known (to Americans) bit of WWII horror. A must for book clubs!

Ah! Success!

Ah! Success!